Tranquility

“Tranquility” represents the brand Serenity Activewear’s limited edition collection that was created and prototyped in Spring 2018. Inspired by the Dior Couture Fall 2008 collection, Serenity Activewear is an upscale, high-fashion, innovating, and functional athleisure brand. The line includes silhouettes, colors, and techniques inspired by this classic and innovative collection. The target market is women ages 25-32 who are fashion and trend conscious, are well established and interested in health and fitness. The activewear market is now one of the largest and most readily growing in the United States and around the world. Serenity takes advantage of the need for a more Avant Garde activewear selection. We created a line of activewear that pushes the boundaries of what can be considered functional. Serenity focuses on creating active clothing that is comfortable, functional, and unique. Through the techniques of wrapping, compression, ruching, and other silhouette manipulation, Serenity creates looks that are different from the athleisure that is readily available in the market.